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Alberto VO5 Launches First Fan-Voted Fragrance

Bloggers and consumers chose the scent for its shampoo and conditioner.

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By: Jamie Matusow

Editor-in-Chief

Alberto VO5 asked consumers to help create a fragrance, for its new shampoo and conditioner, in a months-long blogger and fan vote program called A Scent is Born. The brand’s Facebook fans chose Pure Sunshine.

Pure Sunshine is fresh and clean, with delicate notes of pacific rose apple, white peony and cashmere wood.

VO5 Pure Sunshine shampoo and conditioner will launch this December and will be available at most retailers nationwide – as its first fan-voted fragrance.

Nina Riley, VP Marketing for VO5 brand owner High Ridge Brands. commented:

“We can’t thank our millions of loyal VO5 fans enough for their enthusiastic participation, and for their genuine role in making our newest fragrance a reality. Pure Sunshine is literally a fragrance of the people – VO5 people.”

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